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I believe having a website is the most effective digital strategy, and see it as a competitive advantage.
An operational website is the best way to boost your business visibility, create a reliable brand, capture leads, and push online sales.
Social networks change: they modify their policies, limit your access to your audience and are quickly replaced by new, trendier toys.
Think about it: Facebook is the new MySpace. And how do you email your Facebook page followers? You can’t.